Country image as a nation branding tool

: Hakala, Ulla;Lemmetyinen, Arja

: Niina Nummela

Publisher: Turun kauppakorkeakoulu, Uniprint

: 2011

: Keeping up the legacy - interactive teaching in marketing and international business. Cases in honour of lecturer Martti Salo.

: 978-952-249-153-4