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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Selling Results Solutions: Creating Sales opprtunities in Mature Industrial Markets (2011)
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action (2017)
Semantic features in municipality slogans and their use in place branding
(Presentation at the 10th Annual International Colloquium on Branding 2022) (2022)
Service experience co-creation: Conceptualization, implications, and future research directions (2015)
Service innovation in networks: A systematic review and implications for B2B research (2014)
Service journey quality: conceptualization, measurement and customer outcomes (2021)
Service products and productization (2021)
Service research perspective to transformative art-based interventions for persons with dementia
(Poster presentation at the 33rd Alzheimer Europe Conference 2023) (2023)
Servitization as reinforcement, not transformation (2017)
“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)