A3 Refereed book chapter or chapter in a compilation book

Relationship Marketing Theory: Its Roots and Direction

Authors: Möller, Kristian;Halinen, Aino

Editors: Nick Ellis; Mark Tadajewski; Andrew Pressey

Publisher: Sage Publications

Publication year: 2011

Journal: Journal of Marketing Management

Book title : Business-to-Business Marketing, Four-Volume-Set

ISBN: 978-1-8492-0546-7

ISSN: 0267-257X