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    Marketing

    » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    1 of 3
      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, 
    • Kauvosaari, 
    • Leino, Henna
    • Lunden, Anna


    Publications
      
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    28 of 140
      
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    • Customer experience: fundamental premises and implications for researchCustomer Participation and Value Creation: A Systematic Review and Research Implications  (2020)
    • Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies  (2025)
    • Customer Experience Management in Business Markets : Strategic Roles of Target Experiences  (2022)
    • Customer experience management in hospitality: A literature synthesis, new understanding and research agenda  (2018)
    •   (2013)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal