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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Aledin, SamilIsadoraAino
    • Balo, BidyutHalinen-Kaila, 
    • Filipe Agostinho, RafaelHietanen, Lauri
    • Flaig, AlexanderHoffrén, Viljami
    • Gasparin, Horppu, Johanna
    • Hakala, UllaHurmerinta, Leila


    Publications
      
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    28 of 69
      
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    • Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products  (2020)
    • Häpeätahroja teknologian mekassa  (2015)
    • Harnessing Place Branding through Cultural Entrepreneurship  (2014)
    • Helping Professionals Select Persona Interview Questions Using Natural Language Processing  (2021)
    • Henkilöbrändi Rami  (2018)
    • Heritage chameleons. Utilisation of brand heritage in international companies  (2010)
    • "Her Name Was Chloe and She Delivers Stuff to Your Room"  (2020)
    • Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?  (2013)
    • How B2B social media content strategies generate engagement across different social media platforms  (2025)
    • How Can Intelligent Persona Features Support Online Advertising Work?2023

    Last updated on 02/02/2022 01:17:01 AM

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