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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Culture is the message': The status of cultural capital and its effect on a city's brand equity (2011)
Current, Potential and Future Trajectories for Interdisciplinarity across Service and Design Research (2025)
Customer engagement behaviours and value co-creation (2016)
Customer Engagement in Utilitarian vs. Hedonic Service Contexts (2024)
Customer experience: fundamental premises and implications for research (2020)
Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies (2025)
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences (2022)
Customer experience management in hospitality: A literature synthesis, new understanding and research agenda (2018)
Customer Participation and Value Creation: A Systematic Review and Research Implications (2013)
Customer participation: Conceptual foundations and empirical insights (2012)