Other publication

Branded wellness – Cultural and generational differences in perception of wellness-related products and services




AuthorsUlla Hakala, Miia Grénman, Barbara Mueller

Conference nameInternational Conference on Research in Advertising (ICORIA)

Publication year2017

Web address http://www.europeanadvertisingacademy.org/conference2017/(external)




Last updated on 2024-26-11 at 14:46