Other publication

BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022)

Authors: Hakala Ulla, Lassila Heidi, Suomi Kati

Conference name: Global Brand Conference

Publication year: 2022

Publication's open availability at the time of reporting: No Open Access

Publication channel's open availability : No Open Access publication channel