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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


    Publications
      
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    138 of 140
      
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    • When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces  (2025)
    • When the lowest price is not sufficient – Conditions defining the buyer’s value orientation  (2015)
    • Who am I – How am I now?” Dynamics and ‘self’-related discrepancies of artist brand  (2015)
    • Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
      (Extended abstract)        (2017)
    • Who does what in marketing? Toward an understanding of marketer–machine interaction
      (Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada)        (2017)

    Last updated on 02/02/2022 01:17:01 AM

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