A4 Refereed article in a conference publication
When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces
Authors: Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Xuan, Trang Thi Thu; Azem, Jinan Y.; Santos, Joao M.
Editors: Jardim Nunes, Nuno; Nisi, Valentina; Oakley, Ian; Yang, Qian; Zheng, Clement
Conference name: ACM Designing Interactive Systems Conference
Publication year: 2025
Book title : DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference
First page : 2350
Last page: 2372
eISBN: 979-8-4007-1485-6
DOI: https://doi.org/10.1145/3715336.3735676
Publication's open availability at the time of reporting: Open Access
Publication channel's open availability : Partially Open Access publication channel
Web address : https://dl.acm.org/doi/10.1145/3715336.3735676
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/505460005
The development of persona systems provides a possibility for end users to interact with different persona modalities. In a 54-participant randomized controlled experiment, we compare two persona interaction modalities, document and dialogue personas, both generated using AI approaches from survey data. Overall, dialogue personas appear to be perceived more favorably than document personas. However, document personas exhibit a wider range of perceptions, suggesting that experiences with document personas are more polarizing among users. The document personas had higher transparency and were perceived as more complete, but the task completion was perceived as more difficult, although the task success rate was higher. The dialogue personas were perceived as more usable, with a higher System Usability Scale score, and more enjoyable. Our findings provide critical insights into the increasingly important area of persona interaction modalities and the broad paradigm of human-persona interaction.
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Funding information in the publication:
Funding Sources: Liikesivistysrahasto