A4 Refereed article in a conference publication

When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces




AuthorsKaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Xuan, Trang Thi Thu; Azem, Jinan Y.; Santos, Joao M.

EditorsJardim Nunes, Nuno; Nisi, Valentina; Oakley, Ian; Yang, Qian; Zheng, Clement

Conference nameACM Designing Interactive Systems Conference

Publication year2025

Book title DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference

First page 2350

Last page2372

eISBN979-8-4007-1485-6

DOIhttps://doi.org/10.1145/3715336.3735676

Publication's open availability at the time of reportingOpen Access

Publication channel's open availability Partially Open Access publication channel

Web address https://dl.acm.org/doi/10.1145/3715336.3735676

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/505460005


Abstract

The development of persona systems provides a possibility for end users to interact with different persona modalities. In a 54-participant randomized controlled experiment, we compare two persona interaction modalities, document and dialogue personas, both generated using AI approaches from survey data. Overall, dialogue personas appear to be perceived more favorably than document personas. However, document personas exhibit a wider range of perceptions, suggesting that experiences with document personas are more polarizing among users. The document personas had higher transparency and were perceived as more complete, but the task completion was perceived as more difficult, although the task success rate was higher. The dialogue personas were perceived as more usable, with a higher System Usability Scale score, and more enjoyable. Our findings provide critical insights into the increasingly important area of persona interaction modalities and the broad paradigm of human-persona interaction.


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Funding information in the publication
Funding Sources: Liikesivistysrahasto


Last updated on 2025-20-11 at 14:10