Other publication
Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
(Extended abstract)
Authors: Lene Nielsen, Joni Salminen, Soon Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen
Conference name: Australian Conference on Computer-Human Interaction
Publisher: ACM
Publication year: 2017
Book title : Proceedings of the 29th Australian Conference on Computer-Human Interaction
First page : 602
Last page: 606
ISBN: 978-1-4503-5379-3
DOI: https://doi.org/10.1145/3152771.3156178
Web address : http://doi.acm.org/10.1145/3152771.3156178
Abstract
One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.C1 - New York, NY, USAC3 - Proceedings of the 29th Australian Conference on Computer-Human Interaction
One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.C1 - New York, NY, USAC3 - Proceedings of the 29th Australian Conference on Computer-Human Interaction
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