Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- What makes customer orientation difficult in radical innovations? – A Systematic Literature Review (2013)
- What makes it so difficult? A systematic review on barriers to radical innovation2014
- What We Read, What We Search: Media Attention and Public Attention Among 193 CountriesWho does what in marketing? Toward an understanding of marketer–machine interaction
(Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada)2018 - When nature calls: The role of customer toilets in retail storesWho endorses whom? Meanings transfer in celebrity endorsement2017
- When the lowest price is not sufficient – Conditions defining the buyer’s value orientationWho lives Here? - Searching a home-like nursing home (2015)
- Who am I – How am I now?” Dynamics and ‘self’-related discrepancies of artist brand (2015)
- Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
(Extended abstract) (2017) - (2017)
- (2010)
- (2017)
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