Marketing
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- What Adaptations Does Value-Driven B2B Exchange Require? (2018)
- What can be learned from event communication for city branding (2013)
- What causes imbalance in complex service networks? Evidence from a public health service (2017)
- What Constitutes Customer Experience Management? Towards a Systematic Conceptualization of CEM (2015)
- What happens if the name changes? – The meaning of the place name to residents and SME companies (2013)
- What is business failure? : A philosophical perspective (2012)
- What makes customer orientation difficult in radical innovations? – A Systematic Literature Review (2013)
- What makes it so difficult? A systematic review on barriers to radical innovation (2014)
- What We Read, What We Search: Media Attention and Public Attention Among 193 Countries (2018)
- When nature calls: The role of customer toilets in retail stores (2017)
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