Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Unethical practices in the interactive sales environment: – A framework and agenda for future research. (2014)
- Unraveling the practices of "productization" in professional service firms. (2011)
- Using AI in the creation of municipality slogans
(2024) - Using AI in the creation of municipality slogans
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023) - Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas (2022)
- Using machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2019)
- Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2012)
- Value Co-creation in Re-branding Tourism Destinations - A Case Study from Two Tourism Business Networks (2015)
- Value co-creation in solution networks (2013)
- Value co-creation within buyer-seller relationships in knowledge-intensive business services (2010)
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