A3 Refereed book chapter or chapter in a compilation book

Tracing for one voice – the 5Cs of communication in place branding

Subtitle: -

Authors: Ulla Hakala

Editors: Frank M. Go, Arja Lemmetyinen & Ulla Hakala

Publication year: 2014

Book title : Harnessing Place Branding Through Cultural Entrepreneurship

First page : 229

Last page: 242

Number of pages: 14

ISBN: 978-1-137-46515-3