Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
- MYRSKYN SILMÄSSÄ - vakavasti sairastuneiden lasten vanhempien tunnekokemukset. Esitys Surukonferenssissa. Tampereen yliopisto. (2017)
- Names in the Economy – Cultural Prospects (2013)
- Não curti! Fatores de insatisfação relacionados a empresas ou marcas presentes nas redes sociais (2017)
- Narrative approach in business network process research - Implications for theory and methodology (2012)
- Narrative approach on network process research : Implications for theory and methodology (2012)
- Narratives as longitudinal and process data
(2013) - Negotiating and making sense of joint value proposition as a part of service development process (2015)
- Networked business models: – A case study from the wind power industry. RESER conference, Helsinki, September 2014. (2014)
- Networked New Service Development Process - A Participant Value Perspective (2014)
- Networking for resources in service solution development (2011)





