Other publication

Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022)

Authors: Mueller Sophia, Johnson Benjamin K., Hakala Ulla

Conference name: Annual ICA Conference

Publication year: 2022

Publication's open availability at the time of reporting: No Open Access

Publication channel's open availability : No Open Access publication channel