Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification (Presentation at the 72nd Annual ICA Conference 2022) - UTU Research Portal

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Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022)

Authors: Mueller Sophia, Johnson Benjamin K., Hakala Ulla

Conference name: Annual ICA Conference

Publication year: 2022