Marketing - UTU Research Portal - UTU Research Portal

Go to Header Go to Navigation Go to Content Go to Footer

Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

Contact Details

Persons

Go to first page

Go to previous page

2 of 2

Go to next page

Go to last page

Publications

Go to first page

Go to previous page

20 of 69

Go to next page

Go to last page

Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agendaElaborating Space in IMP Research (2018)
Dynamic capabilities and firm performance in a financial crisisEmbedded residencies fostering inclusion and service ecosystem sustainability (2014)
Dynamics in innovation networksEmergence of customer experience along a multilevel journey: A goal-hierarchical analysis
(Esitys International Research Symposium on Advancing Service Research and Practice -konferenssissa, Karlstad 10.-13.6 2019) (2014)
Editorial: Introducing interdisciplinary research in Industrial Marketing Management (2021)
"Editorial", Journal of Product & Brand Management (2016)
Effective implementation of relationship orientation in new product launchesEmotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022) (2015)
(2012)
(2024)
(2019)
(2022)