Other publication

Emotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022)

Authors: Pajuranta Katariina, Hakala Ulla

Editors: Graig Hirst, Tony Grimes, Katie Dunn

Conference name: Global Brand Conference

Publication year: 2022

Publication's open availability at the time of reporting: No Open Access

Publication channel's open availability : No Open Access publication channel