B1 Non-refereed article in a scientific journal

"Editorial", Journal of Product & Brand Management

Authors: Francisco Guzman, Ulla Hakala

Publisher: Emerald

Publication year: 2016

Journal: Journal of Product and Brand Management

Volume: 25

Issue: 3

First page : 221

Last page: 222

Number of pages: 2

ISSN: 1061-0421

DOI: https://doi.org/10.1108/JPBM-03-2016-1109