Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example. (2013)
- Capturing the change in topical interests of personas over time (2019)
- Case Rebecca Piekkari: Analysing a unique case with mixed methods, forthcoming in a Special Issue on “Rebecca Piekkari: International Business Scholar”, Journal of International Business Scholars, eds. Kautto, D., Kähäri, P., Mäkelä, K. & Tienari, J., 17-28. (2017)
- Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)
- Challenges of longitudinal field research in process studies on business networks (2013)
- Challenging the "integration imperative": A customer perspective on omnichannel journeys (2022)
- Charting the potential for interdisciplinary research in business-to-business marketing (2024)
- Circular service management: toward conceptual understanding and service research priorities for a more sustainable future (2023)
- Classifying online corporate reputation with machine learning: a study in the banking domain (2020)
- Clearing the paradigmatic fog: A rejoinder to responses (2023)
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