Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Big data and firm performance: The roles of market-directed capabilities and business strategy (2020)
- Biometric tourism research - a literature review and a reseach agenda
(25th Nordic Symposium on Tourism and Hospitality Research -konferenssin abstrakti) (2016) - Boosted by failure? Entrepreneurial internationalisation as a cyclical learning process (2024)
- Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks (2017)
- Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)
- BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)
- Branding places: The use of place names in municipality slogans
(Conference abstract: 27th International Congress of Onomastic Sciences: ICOS 2021) (2021) - Branding the legacy of ‘The Flying Finn’ (2017)
- Branding the legacy of ‘The Flying Finn’ (2016)
- Brands’ brand equity (2010)
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