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    University of Turku » Turku School of Economics » Department of Marketing and International Business





      
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    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Hurmerinta, Leila
    • Ibrahimi, Arton
    • Jaakkola, Elina
    • Järvinen, Elina
    • Kaate, Ilkka
    • Köhler, Outi
    • Kyrö, Jari
    • Lehto, Sissi
    • Lunden, Anna
    • Luukka, Timo
    • Martola, Timo
    • Mustak, Mekhail
    • Nieminen, Aleksi


      
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    • Automatically Mapping Ad Targeting Criteria between Online Ad Platforms  (2021)
    • Automatic Persona Generation (APG): A Rationale and Demonstration  (2018)
    • Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda  (2019)
    • Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers  (2022)
    • A Value Creation Perspective on Social Entrepreneurship  (2014)
    • Avoin, säilyttävä, uudistuva: Turun yliopiston kirjasto 1921-2021  (2022)
    • B2B customer journeys: Conceptualization and an integrative framework  (2023)
    • B2B-markkinoinnin tutkimustrendit: katsaus palvelujen, myynnin ja liiketoiminamallin evoluutioon  (2018)
    • Balancing service inclusion for primary and secondary customers experiencing vulnerabilities  (2021)
    • Beyond the dyadic: customer engagement in increasingly networked environments  (2018)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal