Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Remote and Autonomous Ships - The Next Steps (2016)
- Reports of the Workshops Held at the 2018 International AAAI Conference on Web and Social Media (2018)
- Research Roadmap for Automatic Persona Generation: Principles and Open Questions
(Confernce abstract: Machine Learning and Data Analytics Symposium 2018) (2018) - Resource access and creation in networks for service innovation (2014)
- Rethinking business models and CSR during a crisis: View on supply chain relationships
(IPSERA Conference 2021 abstract) (2021) - Rethinking personas for fairness: Algorithmic transparency and accountability in data-driven personas (2020)
- Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
- Risky service experience? The role of risk in B2B customer journeys (2025)
- Role of experience-based information in organizational buying in networked markets – Insights from KIBS business (2013)
- Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)
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