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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Outward-looking and future-oriented customer value potential management: The sales force value appropriation role (2016)
Overcoming barriers to eating insects
(Esitys 7th European Conference on Sensory and Consumer Research -konferenssissa, 11.-14.9. 2016, Dijon, France) (2016)
Overcoming Roadblocks to Implementing Value-Based Selling: Aligning Organizational Support with Sales Force Activities (2014)
Pääkirjoitus: Siltojen yli (2016)
Paradigmasta paremmaksi: B2B-koulukuntien kehitys ja vuorovaikutteinen rinnakkaiselo (2018)
Paradox in CSR Practice: Suggesting Ambidexterity Capability for MNEs (2017)
Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
Perhe ja perheyritys: kasvun dynamiikkaa Ullan Pakarissa (2011)
Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System (2021)