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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Once again I gained so much – understanding the value of business-to-business sales interactions from an individual viewpoint (2014)
One person can make a difference-although branding a place is not a one-man show (2013)
Onko sen pakko olla mersu? : Automerkkifoorumien verkkokeskustelut markkinatiedon lähteenä (2018)
Online Hate Interpretation Varies by Country, But More by Individual: A Statistical Analysis Using Crowdsourced Ratings (2018)
Online hate ratings vary by extremes: A statistical analysis (2019)
On the definition of customer experience: Repacking old concepts? (2018)
Opening and closing doors: the role of language in international opportunity recognition and exploitation (2015)
Open-Source Software Entrepreneurial Business Modelling (2014)
Operationalising brand heritage and cultural heritage (2011)
Operationalizing corporate brand heritage (2018)