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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


      
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    3 of 140
      
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    • Actor experience: Bridging individual and collective-level theorizing  (2023)
    • Advancing service-dominant logic with systems thinking  (2024)
    • Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling  (2019)
    • Aiming at one’s best self – Wellness as a new means for self-branding  (2019)
    • AI representing personas representing user groups: Applying the agency theory to examine interaction challenges of conversational personas as decision-making tools  (2026)

    Last updated on 02/02/2022 01:17:01 AM

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