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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


      
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    • 'Culture is the message': The status of Cultural Capital and its effect on a city's brand equity  (2013)
    • Culture is the message': The status of cultural capital and its effect on a city's brand equity  (2011)
    • Current, Potential and Future Trajectories for Interdisciplinarity across Service and Design Research  (2025)
    • Customer engagement behaviours and value co-creation  (2016)
    • Customer Engagement in Utilitarian vs. Hedonic Service Contexts  (2024)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal