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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


      
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    24 of 140
      
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    • Consumer-based brand equity and top-of-mind awareness: A cross-country analysis  (2012)
    • Corporate Acquisitions as Disruptive Events? Towards an Event-centred Analysis of Industry Dynamics  (2025)
    • Corporate Social Responsibility and Ethical Exchange Behavior: – Cornerstones of the Ethical Network Reputation  (2014)
    • Could AI eliminate the need for human eye-tracking testing in advert evaluation?
      (Presentation at the 22nd International Conference on Research in Advertising (ICORIA) 2024)        (2024)
    • Country image as a nation-branding tool  (2013)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal