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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Conceptualisation and operationalisation of place heritage. – 5th International Corporate Heritage Symposium, Brunel University, London 25.–27.3.2015 (2015)
Conceptualizing Value-Based Selling in Business Markets (2011)
Confusion and information triggered by photos in persona profiles (2019)
Confusion prediction from eye-tracking data: Experiments with machine learning (2019)
Constructing time in international business research (2015)