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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Customer Reference Marketing: Conceptualization and Link to Performance (2014)
Customer reference marketing: Conceptualization, measurement and link to selling performance (2017)
Customer Reference Marketing: The Construct and Research Agenda (2011)
Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings (2019)
Customers as Co-marketers and Co-creators of Marketing (2012)
Customer satisfaction and the strategic role of university libraries (2010)
Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)
Customer service game : Developing theory with students (2012)
Customers’ responses to institutional complexity in the determination of value
(Naples Forum on Service-konferenssin 2019 abstrakti) (2019)
Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics (2020)