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    University of Turku » Turku School of Economics » Department of Marketing and International Business





      
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    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Hurmerinta, Leila
    • Ibrahimi, Arton
    • Jaakkola, Elina
    • Järvinen, Elina
    • Kaate, Ilkka
    • Köhler, Outi
    • Kyrö, Jari
    • Lehto, Sissi
    • Lunden, Anna
    • Luukka, Timo
    • Martola, Timo
    • Mustak, Mekhail
    • Nieminen, Aleksi


      
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    • Clearing the paradigmatic fog – contrasting the IMP and the mainstream in b2b research  (2019)
    • Clearing the paradigmatic fog — how to move forward in business marketing research  (2022)
    • Co-branding  (2024)
    • Co-creating a nation brand "bottom up"  (2011)
    • Co-creating a nation brand  (2011)
    • Co-creating customer-focused solutions within business networks: A service perspective  (2012)
    • Co-creating strategy between independent consultants in a micro-firm context  (2018)
    • Co-creation of experience-centric service design  (2015)
    • Co-creation of knowledge-intensive service offerings within buyer-seller relationships  (2010)
    • Co-Innovation: Characterization after 25 Years of Research  (2013)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal