Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business 
- A behavioral approach to organizational innovation adoption (2016)
 - A bricolage perspective on service innovationAccessing resources for service innovation - the critical role of network relationships (2017)
 - A contextual account of digital servitization through autonomous solutions: Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping (2014)
 - A Corporate social responsibility view on bribery control in business relationships (2022)
 - (2015)
 - A critical analysis of service ecosystems research: rethinking its premises to move forward (2020)
 - Activity based perspective on organizational innovation adoption (2010)
 - Activity system model applied to organizational innovation adoption (2011)
 - Actor Engagement in Networks: Defining the Conceptual Domain (2019)
 - Actor experience: Bridging individual and collective-level theorizing (2023)
 



