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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Who does what in marketing? Toward an understanding of marketer–machine interaction
(Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2017)
Who endorses whom? Meanings transfer in celebrity endorsement (2010)
Who lives Here? - Searching a home-like nursing home (2017)
Why avoid difficult problems? Exploring the avoidance behavior within startup motive (2013)
Why Would You Run around Chasing a Ball? Embodied and Temporal Emotions during Leisure Time Physical Activity (2022)
With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
Yhteiskehittäminen asiantuntijapalvelujen tuotteistamisessa (2016)
"You Always Get an Answer" : Analyzing Users' Interaction with AI-Generated Personas Given Unanswerable Questions and Risk of Hallucination (2025)
Zooming out: Actor engagement beyond the dyadic (2018)