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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
Wellness Consumers : Who Are They? (2012)
Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
Wellness in retailing : Constructing a model of the wellness retail industry (2012)
Wertbasiertes Verkaufen auf Industriegütermärkten (2015)
"We want it to be special, because she was" - The value of memorial playgrounds (2015)
What Adaptations Does Value-Driven B2B Exchange Require? (2018)
What can be learned from event communication for city branding (2013)