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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Understanding and managing customer experiencesUnraveling the practices of "productization" in professional service firms. (2022)
Understanding and managing engagement journeysUsing AI in the creation of municipality slogans
(2024)
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platformsUsing AI in the creation of municipality slogans
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2022)
Unethical practices in the interactive sales environment: – A framework and agenda for future research.Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas (2014)
Unpacking account-based marketing: Conceptualization, key activities, and performance outcomesUsing machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2026)
(2011)
(2024)
(2023)
(2022)
2019