Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Persons
Publications
- (2016)
- (2014)
- (2012)
- (2019)
- (2018)
- (2021)
- The Package Says More Than a Thousand Words : The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025)
- The paradox of institutions: The experience of recovering alcoholic (Konferenssiesityksen abstrakti) (2017)
- The potential of network pictures for international alliance and network research (2015)
- The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)





