Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
- The role and impact of firm's strategic orientations on launch performance: significance of relationship orientation (2016)
- (2013)
- (2011)
- (2014)
- (2014)
- (2024)
- (2013)
- (2010)
- The role of visioning in business network strategizing (2023)
- The spillover effects of co-branding on partner brands’ brand equity (2010)