A4 Refereed article in a conference publication

The Influence of Financial Resource Scarcity on Consumer Lifestyles




AuthorsNyman, Jannica; Piha, Samuel

Conference nameEuropean Marketing Academy Annual Conference

Publication year2025

Journal: Proceedings of the European Marketing Academy

Book title Proceedings of the European Marketing Academy : EMAC 2025 Spring Conference

ISSN1027-3395

eISSN2709-1589

Publication's open availability at the time of reportingOpen Access

Publication channel's open availability Open Access publication channel

Web address https://proceedings.emac-online.org/index.cfm?abstractid=A2025-126133&The%20Influence%20of%20Financial%20Resource%20Scarcity%20on%20Co

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/508716402

Self-archived copy's versionPublisher`s PDF


Abstract

Due to recent geopolitical disruptions, many countries that once enjoyed steady improvements in well-being are now facing economic stagnation and even the threat of permanent societal decline. This study examines these macroeconomic trends from the perspective of middle class consumers, focusing on how crisis-induced financial resource scarcity influences their lifestyles. Building on recent literature on resource scarcity, we propose an initial framework for analyzing coping strategies that consumers adopt to alter their lifestyles and behaviors in response to resource scarcity. We detail our planned methodology, which includes interviews with clinically practicing mental health professionals, and explain how the Gioia-based analysis of these interviews will complement our framework. This research contributes to the literature on crises and consumption by exploring how financial resource scarcity may shape consumer lifestyles over time.


Downloadable publication

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 30/01/2026 11:52:56 AM