Marketing
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- The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe (2018)
- The emergence of consumer experience in the transformative consumer journey (2018)
- The ethics of data-driven personas
(Extended Abstract) (2020) - The Experience Economy Logic in the Wellness Tourism Industry (2017)
- The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications (2021)
- The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas (2025)
- The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019)
- The Helsinki internationalization process model: How Reijo Luostarinen’s legacy can generate a new agenda for IB research
(Presentation at the 17th Vaasa International Business Conference 2023) (2023) - The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- The impact of intra- and interfirm collaboration on service innovation performance in B2B firms (2014)
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