Other publication

Sustainability in B2B relationships – Focusing on economically responsible actions



Authors: Jokela Päivi, Halinen Aino

Conference name: Annual Industrial Marketing and Purchasing Conference

Publication year: 2015

Book title : Organizing Sustainable BtoB Relationships- Designing in Changing Networks

Web address : http://www.impgroup.org/uploads/papers/8552.pdf




Keywords:
B2B marketing, Buyer-seller interaction, Corporate Social Responsibility (CSR), Sustainability



Last updated on 26/11/2024 11:09:18 PM