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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Mistä haavoittuvuus alkaa ja mihin se päättyy?2020
Mitä se lounatuuli nauraa? Se nauraa, jos joku on iloinen. - Surusta syntyneet leikkipuistot, Esitys Surukonferenssissa, Tampereen yliopistoMixed methods in international business2015
Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirjaModeling the New Modalities of Personas : How Do Users' Attributes Influence Their Perceptions and Use of Interactive Personas?2018
Miten palvelumuotoilu voi vastata kiertotalouden haasteisiin?Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022) 2023
Miten verkostoja voi hyödyntää innovaatioiden kaupallistamisessa? (2012)
Mixed-method case studies in international business research (2011)
Mixed methods as a research strategy in international business : from simple designs to value added contribution (2012)
(2010)
(2024)
(2022)