Other publication

Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry



Authors: Wolfgang Ulaga, Mekhail Mustak, Marcella Grohmann

Conference name: Biennial International Conference on Business Market Management in Association with EMAC

Publication year: 2017

Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/28630647



Downloadable publication

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.


Last updated on 2024-26-11 at 20:10