Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- Deepfakes: Deceptions, mitigations, and opportunities (2023)
- Deepfake user personas for good - from maleficent to helping users (2025)
- Degeneration of the inner-city retail areas – is the internet really to blame?
(Presentation at the Nordic Retail and Wholesale Conference, Reykjavik 7.-9.11. 2018) (2018) - Democratization of Tomorrow's Plate: Synergizing Foresight Methods and Design Thinking in Designing Cellular Agriculture Innovations (2025)
- Demographics do not matter? : Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas (2025)





