Marketing
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- Hyväkään uutuus ei myy itse itseään (2010)
- Hyvinvointi ja elämyksellinen erikoiskauppa - Wellness liiketoimintamahdollisuutena (2013)
- Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data (2018)
- Impact of point-of-purchase olfactory cues on purchase behavior (2017)
- Improving customer participation in knowledge intensive business services (2015)
- IMP thinking and IMM: Co-creating value for business marketing (2018)
- Individuals’ Agency in Forming Physical Activity Experiencescapes (2022)
- Industrial buyers’ use of references, word-of-mouth and reputation in complex buying situation (2014)
- Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users (2017)
- Inflaatiopuheissa olisi syytä huomioida kuluttajan psykologia (2022)
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