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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    • Aledin, Samil
    • Asayesh, Zahra
    • Balo, Bidyut
    • Filipe Agostinho, Rafael
    • Flaig, Alexander
    • Gasparin, Isadora
    • Hakala, Ulla
    • Halinen-Kaila, Aino
    • Hietanen, Lauri
    • Hoffrén, Viljami
    • Horppu, Johanna
    • Hurmerinta, Leila
    • Ibrahim, Naser
    • Jaakkola, Elina
    • Kaate, Ilkka
    • Kauvosaari, Olga
    • Köhler, Outi
    • Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


    Publications
      
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    • Customer reference marketing: Conceptualization, measurement and link to selling performance  (2017)
    • Customer Reference Marketing: The Construct and Research Agenda  (2011)
    • Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings  (2019)
    • Customers as Co-marketers and Co-creators of Marketing  (2012)
    • Customer satisfaction and the strategic role of university libraries  (2010)

    Last updated on 02/02/2022 01:17:01 AM

    UTU Research Portal