Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- Customer reference marketing: Conceptualization, measurement and link to selling performance (2017)
- Customer Reference Marketing: The Construct and Research Agenda (2011)
- Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings (2019)
- Customers as Co-marketers and Co-creators of Marketing (2012)
- Customer satisfaction and the strategic role of university libraries (2010)





