Customer Reference Marketing: The Construct and Research Agenda - UTU Research Portal - UTU Research Portal

Go to Header Go to Navigation Go to Content Go to Footer

A4 Refereed article in a conference publication

Customer Reference Marketing: The Construct and Research Agenda

Authors: Anne Jalkala;Harri Terho

Editors: Mary Conway

Publication year: 2011

Volume: 34

First page : 24

Last page: 27

ISBN: 0-939783-36-3