Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- Customer participation: Conceptual foundations and empirical insights (2012)
- Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective (2019)
- Customer participation management: Developing a comprehensive framework and a research agenda (2016)
- Customer portfolio analysis practices in different exchange contexts (2007)
- Customer Reference Marketing: Conceptualization and Link to Performance (2014)





