Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Persons
Publications
- Country image as a nation branding tool (2011)
- Creating and establishing networks for the commercialization of innovations (2012)
- Creating a successful brand on mobile: Case Angry Birds game (2011)
- Creating Manageable Persona Sets from Large User Populations
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) - Creating two-way linking value in branding (2013)





