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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Experiential Avoidance Related to Leisure Time Physical Activity (2025)
Explaining data-driven personas to end users (2020)
Exploring co-creation networks: Creating 'balanced centricity' within a public transport service system (2011)
Exploring corporate reputation and crisis communication (2024)
Exploring Customer Engagement within Multi-Actor Service Systems (2012)
Exploring Ethics in Business Networks: Propositions for Future Research (2014)
Exploring Ethics in Business Networks: Propositions for Future Research (2016)
Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector (2010)
Exploring the Relationship Between Game Content and Culture-based Toxicity: A Case Study of League Legends and MENA Players (2019)
Eye-tracking emotions in commercial video content
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023)