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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business




    Persons
      
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    1 of 3
      
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    • Aledin, SamilHietanen, Lauri
    • Asayesh, ZahraHoffrén, 
    • Balo, BidyutViljami
    • Filipe Agostinho, RafaelJohanna
    • Flaig, AlexanderHurmerinta, Leila
    • Gasparin, IsadoraIbrahim, Naser
    • Hakala, UllaJaakkola, Elina
    • Halinen-Kaila, AinoKaate, Ilkka
    • Horppu, Kyrö, Jari
    • Leino, Henna
    • Lunden, Anna


    Publications
      
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    19 of 140
      
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    • Classifying online corporate reputation with machine learning: a study in the banking domain  (2020)
    • Clearing the paradigmatic fog: A rejoinder to responses  (2023)
    • Clearing the paradigmatic fog – contrasting the IMP and the mainstream in b2b research  (2019)
    • Clearing the paradigmatic fog — how to move forward in business marketing research  (2022)
    • Co-branding  (2024)

    Last updated on 02/02/2022 01:17:01 AM

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