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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Dimensions of space in business network research (2024)
Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions (2022)
Does one size fit all? New service development across different types of services (2017)
Drivers and outcomes of salespersons' value opportunity recognition competence in solution selling (2019)
(2017)
Domain modelling of risk taking related to innovation in dyadic business relationships: A conceptual study with cases
(Paper presented at 31th Annual IMP Conference and Doctoral Colloquium, 25 – 29 August 2015, University of Southern Denmark Kolding) (2025)
Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends (2015)
Drawing a theory map for customer experience – A systematic metatheoretical analysis
(Abstrakti esityksestä 5th Naples Forum on Service -konferenssissa, 6.-9.6. 2017, Sorrento) (2022)
(2017)
(2020)