B1 Non-refereed article in a scientific journal
Clearing the paradigmatic fog: A rejoinder to responses
Authors: Möller Kristian, Halinen Aino
Publisher: Elsevier Inc.
Publication year: 2023
Journal: Industrial Marketing Management
Journal name in source: Industrial Marketing Management
Volume: 113
First page : 295
Last page: 299
ISSN: 0019-8501
eISSN: 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2023.07.002
Publication's open availability at the time of reporting: Open Access
Publication channel's open availability : Partially Open Access publication channel
Web address : https://doi.org/10.1016/j.indmarman.2023.07.002
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/180474909
Self-archived copy's licence: CC BY
Self-archived copy's version: Publisher`s PDF
Keywords:
Advancing business marketing theory and research, Clarifying metatheoretical analysis, Clearing the paradigmatic fog in b2b marketing, Comparing the North American mainstream research with the IMP research
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