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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Developing a social media firestorm scale : from conceptualization to AI-assisted validation (2025)
Developing conceptual frameworks (2024)
Developing conceptual frameworks for business-to-business marketing (2021)
Developing Innovative Business Model in Social Ventures (2015)
Developing integrated solutions within B-to-B service networks (2011)
Developing Prototype Player Personas from Game Preferences
(Presentation at the ACM Woodstock conference (WOODSTOCK’18)) (2020)
Developing service research - paving the way to transdisciplinary research (2016)
Development of an e-exercises application for an introductory statistics course at university level (2025)
Diaries as a tool for reflecting the entrepreneurial opportunity process (2011)
Differing intrinsic motivations of innovative entrepreneurs and entrepreneurial innovators – Not just a hen-and-egg issue? (2010)